Novena’s Top 10 Beauty Salons & Beauty Professionals

The Profile

Apgujeong Hair Salon @ Square 2 (Novena) offers a full range of contemporary Korean hair services, including cutting, colouring, perming and rebonding, delivered by stylists who train and retrain in Korea. The salon partners with Mucota and Kérastase to prioritise both fashion-forward results and post-service hair health.

The team of Korean Artistic Directors and senior stylists at Apgujeong concentrates on bespoke transformations rather than one-size-fits-all looks, tailoring cuts and colours to a client’s features. Novena’s resident Artistic Director, Kiara, is noted for custom cuts and colours that work with a client’s natural attributes rather than against them.

Apgujeong’s Novena outlet sits within Novena Square 2 beside Novena MRT and keeps daily hours from 10.30am to 9.30pm, which suits weekday and weekend appointments. The salon operates a clear booking policy by request message; appointments are only confirmed once the salon replies, and a student promotion applies on weekdays between 11am and 4pm.

Why It Made the List and Why It’s Our Top Pick

Apgujeong takes the top spot for Novena by combining Korea-trained Artistic Directors with consistent, mall-based accessibility and recognised product partnerships. The combination of specialised Korean technique, a team that retrains in Korea, and partnerships with technical brands like Mucota and Kérastase produces reliably repeatable results for clients seeking contemporary Korean styles.

Good to Know

Apgujeong asks clients to message a salon at least two days before a preferred date and waits to confirm appointments only after they reply; student customers aged 26 and below can claim a 20% weekday discount between 11am and 4pm with a student card.

The Profile

Salon At Goldhill in Novena presents a broad salon offering that includes classic and digital perms, keratin and texture-control treatments, scalp and hair nourishment services and professional blowouts developed over more than two decades. The team emphasises technical versatility so clients can choose vintage or modern wave techniques suited to their lifestyle.

Goldhill also provides occasion styling and an in-house makeup professional frequently booked for weddings and special events, making the salon a convenient choice for full-service preparations. The space is described as spacious and family-friendly, with stylists who adapt services for clients of all ages, including children.

Why It Made the List

Salon At Goldhill stands out for its combination of long-established technical skill and a full-suite service model that covers perms, colour correction, keratin, scalp care and event makeup, making it a practical one-stop for clients who want both everyday refinement and professional wedding or occasion styling under one roof.

Good to Know

Salon At Goldhill is located, #B1- and accepts bookings by contact number; opening schedules show early daytime appointments starting from 10am on weekdays with later slots available and the salon routinely accommodates family bookings and event styling needs.

The Profile

ZEN Beauty Novena Square 2 describes itself as a boutique beauty house offering an all-in-one range of services from head spa and scalp therapies to facials, nails and foot reflexology, designed so clients need not visit multiple salons. The salon highlights its Aqua Head Spa and specialised scalp Hydraglow treatments among core offerings.

Zen Beauty positions its treatments around relaxation and targeted skincare, with packages that combine hair and facial work for a balanced head-to-toe approach. Repeat customers and testimonials cited on the site emphasise consistent monthly visits and the salon’s ability to cover beauty and wellness needs under one roof.

Why It Made the List

Zen Beauty’s distinct merit is its focus on integrated scalp and facial wellness within a compact, boutique setting; signature offerings such as the Aqua Head Spa and scalp Hydraglow supplement standard beauty treatments and appeal to clients seeking both relaxation and visible, technical care in a single appointment.

Good to Know

Zen Beauty advertises promotional incentives such as an e-credit for new customers and highlights non-peak booking deals; clients should check available promotions and the salon’s package options when booking to select combined head-and-face treatment timings.

The Profile

Picasso Hair Studio operates salons serving Bugis and Novena and foregrounds personalised consultations that analyse face shape, skin tone, height and build to determine hair length ratios and suitable fringe or curl types. The studio uses this analysis to recommend styles that flatter individual proportions rather than applying generic trends.

The salon offers a wide technical repertoire including Korean-style perms, digital and root perms, rebonding and keratin treatments, plus colour work such as balayage and highlights. A visible gallery of before-and-after transformations on their website demonstrates their focus on tailored, outcome-led styling for both men and women.

Why It Made the List

Picasso’s defining strength is its diagnostic first step: detailed facial and proportion analysis informs both cut and colour choices, producing bespoke results that suit each client’s lifestyle. The studio’s visible portfolio and range of perm and colour techniques underline its technical capability for transformative, personalised outcomes.

Good to Know

Picasso Hair Studio maintains an online gallery and active social channels where clients can view transformation examples and learn about services before booking; clients should bring reference photos to the consultation so stylists can align expectations with technical possibilities.

The Profile

The Vogue at Velocity@Novena Square presents a service philosophy that blends skill with a comfortable, client-centred environment intended to put visitors at ease while delivering professional hair treatments. The salon’s setting is designed to combine relaxed hospitality with the technical standards expected across each stage of a treatment.

The Vogue emphasises consistent delivery and a personalised approach, calibrating results to feel natural and suit each client beyond the appointment itself. The salon’s location within the Velocity@Novena Square mall provides a convenient, mall-based setting for shoppers and local clients looking for reliable everyday styling and maintenance services.

Why It Made the List

The Vogue’s distinguishing quality is steady, comfort-first service delivered in a mall environment, which suits clients who prioritise both a calm appointment experience and dependable styling outcomes, especially when combining quick maintenance cuts with more considered treatments during a single visit.

Good to Know

The Vogue sits inside Velocity@Novena Square, making it convenient to reach via Novena MRT and mall parking; clients often combine salon time with nearby errands, so consider weekday mid-morning bookings if you prefer a quieter environment.

The Profile

LATELIER Korean Hair Salon, rebranded from Dusol Beauty and established in 2006, frames itself as a workshop of hair artists focused on light and crafted finishes that mirror Impressionist ideas of beauty. The salon combines long-term experience with a modern relaunch to reflect evolving Korean hair trends and techniques.

The salon’s Korean-led team specialises in precision haircuts, customised colour design and tailored perms, led by senior stylists with decades of experience. LATELIER’s Novena Square 2 address and clear opening hours support organised appointments and a professional atmosphere for clients seeking technically strong, personalised services.

Why It Made the List

LATELIER’s appeal rests on its longevity and continuity: a Korean-led team with longstanding practice provides reliable precision in cuts and customised colour work, appealing to clients who favour technically controlled outcomes delivered within a consistently professional environment at Novena Square 2.

Good to Know

LATELIER is located, Novena Square 2, #03-73/76 and publishes regular opening hours including Monday to Friday 10: 00 to 20: 00 and weekend hours from 10: 00 which helps clients plan weekday evening or weekend bookings.

The Profile

PRIX Salon is centrally located at Scotts Square in the Orchard area and promotes a treatment-led approach focused on smooth, low-maintenance finishes such as anti-frizz and keratin-style results. The salon highlights the use of quality appliances and products to achieve shiny, silky hair suited to city professionals.

The salon foregrounds transparent pricing, a relaxed in-salon environment and no hard-sell policies and advertises daily operating hours that accommodate later afternoon and evening appointments. Its Orchard location makes PRIX an accessible choice for clients combining salon visits with business or shopping in the central district.

Why It Made the List

PRIX’s distinctive merit is its city-centre convenience paired with a treatment focus that promises smooth, low-maintenance finishes using quality appliances; clients seeking straightforward, service-led hair maintenance in Orchard will find the salon’s location and approach especially practical.

Good to Know

PRIX Salon is in Scotts Square and offers appointments via WhatsApp; operating hours typically run from late morning into the evening, so clients can book after-work slots or weekend visits for comprehensive hair treatments.

The Profile

Midori’s Japanese Hair Salon in Novena places the individual at the centre of each treatment, offering a personalised service rhythm that focuses on listening, considered technique and calm execution. The salon’s approach aims to pair Japanese service sensibilities with hair treatments that feel tailored rather than generic.

The salon’s environment and team attention emphasise a properly considered appointment from first greeting to final finish, with the aim of producing natural-looking, comfortable results that remain relevant well after leaving the chair. Clients who value a quiet, personalised consultation process tend to favour this approach.

Why It Made the List

Midori’s key strength is its service model that foregrounds individual attention and considered consultations, appealing to clients who prefer a calm, detail-oriented appointment where the stylist tailors technical choices to personal needs and lifestyle rather than following transient trends.

Good to Know

Midori’s prioritises personalised consultations as part of the appointment flow, so clients should allow time for a full discussion of lifestyle, maintenance and expected outcomes when booking treatment slots to ensure the desired result.

The Profile

Salon WI+ in Novena is recognised for a relaxed atmosphere that supports attentive, personalised service across beauty treatments. The salon frames appointments as holistic experiences, with staff focusing on maintaining a calm environment so that technical steps and finishing touches feel unhurried and client-focused.

The venue’s service model highlights the full appointment experience rather than isolated treatment steps, so visitors can expect attention to preparation, finishing and the small details that influence the final look. This approach appeals to clients who value a comfortable setting paired with careful technical delivery.

Why It Made the List

Salon WI+ is notable for balancing technical delivery with atmosphere: the salon’s relaxed environment helps clients feel comfortable while staff attend closely to the practical steps of preparation and finishing, producing results that are both polished and pleasant to receive.

Good to Know

Salon WI+ promotes a relaxed, considered appointment experience; clients who prefer quieter weekday sessions should ask about off-peak times when booking to secure a less busy slot and more attentive stylist time.

The Profile

Eros Beauty & Wellness at Novena Square 2 combines clinical facial and advanced beauty treatments with body wellness therapies, including specialised modalities such as Bojin and meridian-related services, to deliver a dual focus on aesthetic outcomes and physical wellbeing. The business publishes a broad service menu spanning facials, body treatments and advanced procedures.

The salon promotes a therapy-led approach with therapists trained in techniques like Bojin, Nano-machine therapy and targeted meridian massage, and it highlights product-led offerings such as collagen skincare and targeted boosters available for purchase. Customer reviews emphasise visible therapeutic effects and consistent therapist knowledge across appointments.

Why It Made the List

Eros’s distinguishing feature is its clinical leaning within a beauty-wellness setting: therapists use targeted modalities such as Bojin and advanced facial devices alongside product-led regimens, attracting clients who want measurable improvements from skincare and wellness treatments delivered in a single convenient outlet.

Good to Know

Eros Beauty & Wellness publishes outlet hours of 11: 00 to 21: 00 daily and recommends booking specific therapists for modalities like Bojin and Nano-machine therapy; clients should check therapist availability and book ahead to secure preferred treatment times.